IMPORTANCE
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premium (adj):
/ˈpriːmiəm/
# [only before noun] very high (and higher than usual); of high quality.
premium prices/products
Daytime calls are charged at premium rate.
at a premium (idiom):
/ˈpriːmiəm/
# if something is at a premium, there is little of it available and it is difficult to get.
Space is at a premium in a one-bedroomed apartment.
Good student accommodation is at a premium.
# at a higher than normal price.
Shares are selling at a premium.
put/place/set a premium on somebody/something
(idiom)
# to think that somebody/something is particularly important or valuable.
The company places a high premium on initiative.
They put a high premium on customer loyalty.
self-importance (n):
/ˌself ɪmˈpɔːrtns/
# [uncountable] (disapproving) the fact of thinking that you are more important than other people.
SYNONYM arrogance;
He's very full of his own self-importance.
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