DESIRE

mania /ˈmeɪniə/ (n):

​#1. [countable, usually singular, uncountable] mania (for something/for doing something): an extremely strong desire or enthusiasm for something, often shared by a lot of people at the same time.

SYNONYM craze

She attacked fashion's mania for thinness.

Football mania is sweeping the country.

There is so much hype and mania around these products.

The violence of the crowd can only be explained as a sign of some collective mania.

This is another example of Hollywood’s new mania for ghost movies.

desire

expectation

craze